Hey thank you for commenting!
That's right - it'll run in a web browser with compute in cloud. We're wrapping some algorithms that are code-intensive to apply into a GUI and putting in some of our own tools for analysis. Though the main value of the product is that it's drag-and-drop with raw data, and then you can easily see all the directions you can take it in.
To monetise it, just to cover server hosting and operating costs, we were planning to have a tiered subscription model. Though this does seem to spook people.
Just to calibrate my answer, have you developed tools before, do you have an idea on the required effort to bring it to publication-quality and can estimate maintenance burden?