You would need to be running this in a Unix shell, all instructions refer to that environment.

You can install the Linux Subsystem on Windows and run it through that.

That being said, the code (in general) should run fine on Windows as well since Python is the only requirement. In that case, you would need to run it as a standard Django application. Look inside the Makefile for the specific commands. The Makefile is there just for convenience.

(This post could be considered off-topic as it is not about bioinformatics, next time you might want to open an issue in the tracker)