To add a simple example to this:
If you do 3 measurements and get values 5 9 and 6 you don't know if those values belong to the same distribution, or maybe that 9 is an outlier.
If you do 12 more measurements and get values 5 9 6 4 5 6 5 6 6 4 6 6 4 6 4 it does become clear that 9 could be an outlier.
Both for this artefact as for true biological variability: more replicates give you more power to make discoveries