So from the sounds of it you are looking to do some sort of phylogeographic analysis? Unless I'm totally mistaken. If that is the case you should use a tool like GenGIS, which is a tool built specifically for that sort of thing. If you're looking to do something else, I'm not sure what specific tool to recommend, as it sounds like you are looking at plotting some sort of geographic data against sequences, but Excel isn't the tool for the job.
In this case it isn't about needing to learn scripting, although there is a lot to be said for that, but trying to find the right tool for the job. As was said, almost 10K sequences is quite a bit for excel, plus whatever other data you are looking to include, and you would need to have some sort of parser in the first place to get the MSA you downloaded into a format that Excel could even read.
MEGA was also recommended, it may also do what you want to do. There are also a bunch of other programs out there aimed at non-bioinformaticians such as Knime, Geneious, BCBio, etc. None of these offered solutions require scripting on your part. You can also try and find a friendly bioinformatician or student to work with.
10K sequences is not a trivial dataset so hopefully you have enough local hardware resources (e.g. RAM). Try MEGA and the alignment editor in it instead.
As has been discussed here many times, using Excel (except for casual review of results etc) for bioinformatics analysis is not a good idea.