I've analyzed seed sequences for 14,831 Pfam profiles, and indeed as you suspect, there is no uniform average pairwise sequence % identity for these profiles. Some of them are really low (< 20%). How can you infer an accurate MSA when % identity is so low? False positive rates in such cases are very high. So I might question the validity of these MSAs and the pHMMs inferred from them - doesn't matter if PFam builds them or I build them!
At least that is my current stance. But I would love for someone to correct me or educate me on this aspect. Thanks for your reply.