To expand on this, eukaryotic transcription regulation can require multiple different factors binding at different locations. In general, eukaryotic regulation is more complex, you can have different activators, different repressors, etc. Compared to prokaryotes, eukaryotic promoters tend to be more degenerate as well.
It was a fun moment when I ran MEME on eukaryotic promoters after being used to seeing bacteria TF motifs for four years!