I cannot provide a detailed answer given the information but a few comments.
There are 2 most likely models:
1) The site is homozygous reference
Therefore, the 3 reads are potentially a) mismapped, b) weird duplicates or c) sequencing errors.
a) Did you use a mappability filter? i recommend Heng Li's method lh3lh3.users.sourceforge.net/snpable.shtml
b) Did you use rmdup?
c) if both a) and b) are satisfied, then they are sequencing errors, assuming a base quality of 38, the probability of 3 seq. errors occurring independently is:
(10^((-1*38)/10))^3 = 3.981072e-12
so one chance in 250 billion.
2) The site is heterozygous reference
It is possible that this is a genuine het site and you haven't sampled the other base, this can happen with probability:
dbinom(3,17,prob=0.5) = 0.005187988
so 1 chance in ~200 (assuming no mismappings or errors).
This is reflected in your PL field where the homo ref model has a score of 76, the het model a score of 0 (most likely) and 506 for the homo alt. While the hetero is more likely that the homo ref, it is not astronomically more likely. However, the homo alt is so unlikely that it can be safely discarded.