Ahh, yes sorry about that confusion. The paper I am reading about talks about the binding sites of the Sp1 transcription factor. So the custom track on the browser corresponds to this binding region (which I am interested in, along with associated histone modifications). I've also edited my post to reflect this.
So I guess that changes your answer to 1) a bit right? The custom track does indeed give me the binding motif in the genome. Correct?
